E-commerce & Retail
AI and automation for e-commerce teams firefighting the inbox
Automate WISMO replies, order-exception handling, stock alerts, and channel reporting — so a small team can run a bigger store.
E-commerce operations are death by a thousand small tasks: 'where is my order?' emails, failed payments, address corrections, courier exceptions, and a Monday spent stitching Shopify, Amazon, and ad reports into one spreadsheet. We automate the predictable 80% — with AI triage on support and human hands on anything sensitive — and wire your channels into one live view of what's actually selling.
WISMO drowning support
Half the inbox is 'where is my order?' — answerable instantly from tracking data, yet answered by hand.
Order exceptions handled ad hoc
Failed payments, wrong addresses, and courier returns bouncing between tabs with no consistent process.
Reporting stitched together on Mondays
Sales, ads, and stock living in five dashboards that someone manually merges — too late to act on.
What we typically build
Automation and AI that earns its place for e-commerce businesses
AI support triage
WISMO and FAQ replies answered automatically from order data; refunds and edge cases routed to a human with full context.
Order exception workflows
Failed payments retried and chased, address issues caught before dispatch, courier exceptions flagged with next steps.
Stock and reorder alerts
Notifications when sell-through threatens a stockout on a winning SKU — before the listing goes dark.
One revenue dashboard
Shopify, marketplaces, and ad spend in one live view, replacing the Monday spreadsheet ritual.
How we'd engage
Most e-commerce businesses start with a tech operations audit to map the workflows worth fixing, then move into implementation. These services are the usual fit:
FAQ
Common questions from e-commerce businesses
- We run on Shopify plus a few apps. Will this fit?
- Yes — Shopify (and WooCommerce/BigCommerce) plus the usual stack of Klaviyo, Gorgias or Zendesk, and a 3PL or ShipStation is exactly the environment we build in. Most automations use the APIs and webhooks these tools already expose.
- Will AI answer customers wrongly and damage the brand?
- Guardrails decide that. We scope AI to questions it can answer from real order data, set it to hand off anything uncertain, and keep refunds and complaints with humans. Done that way, response times drop and CSAT typically rises.
- What should an e-commerce team automate first?
- WISMO triage if support volume is the pain; the revenue dashboard if you're flying blind on channels. Both land within weeks and free attention for merchandising and growth.
See what automation would return for your business
Book a tech operations audit. We'll map your workflows, spot the duplicated tools and manual chases, and give you a practical fix list — whether or not you build it with us.
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